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Artificial Intelligence Applied to Human Resources: In-Depth Analysis

Written by Anna Sinyavskaya | Dec 1, 2023 3:04:41 AM

As the world continues to evolve, more and more companies see technology as their greatest ally in managing their processes.

According to Oracle's latest Future Workplace study, 50% of workers use some form of Artificial Intelligence (AI) tool in their jobs. AI applied to the field of Human Resources brings multiple benefits, from simplifying the candidate profile filtering process to improving the company's profitability.

Table of Contents

  1. AI in Human Resources
  2. AI in Recruitment and Personnel Selection Processes
  3. How Does AI Improve Employee Experience?
  4. AI in Talent Retention
  5. Challenges Around AI in HR
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AI in Human Resources

The role of HR leaders in modern organizations has shifted from being an administrative function to a strategic partner that helps drive business success. However, HR professionals still dedicate a significant amount of time to manual and repetitive tasks, such as resume selection, interview scheduling, and document processing.

AI can help simplify these processes and shift the focus to more strategic initiatives. It provides valuable insights and comprehensive analysis for informed decision-making and enhances the employee experience.

 

AI in Recruitment and Personnel Selection

Hiring and selection are tasks that often require considerable resources and time. AI tools can optimize the hiring process, making it faster, more efficient, and effective. For instance, AI algorithms can quickly scan resumes and identify the best candidates based on their experience and qualifications.

Chatbots can interact with candidates, answer their questions, and schedule interviews. Additionally, video interviews offer valuable insights into a candidate's communication skills, personality, and fit with the company culture.

 

Uses and Examples of AI in HR

 

  1. Optimizing Candidate Search (Sourcing):

    • Creating better Boolean operators for more specific results when searching for candidates.

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  3. CV Analysis:

    • Evaluating candidates' resumes and extracting key information, such as work experience, skills, and degrees. Examples of tools for this task include Eightfold, Ideal, and Textio.

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  5. Job Interviews:

  6. Conducting online job interviews using video conferencing tools and analyzing voice and body language. Examples of tools for online interviews include HireVue and Sonru.

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  8. Candidate Assessment:

    • Using AI to assess candidates based on specific criteria, such as technical skills or personality traits. Tools like Pymetrics and Harver are examples of candidate evaluation tools.

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  10. Social Media Analysis:

    • Reviewing candidates' social media profiles to extract relevant information, such as interests, skills, and professional connections. Tools like Entelo and Hiretual are used for social media analysis.

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  12. Candidate Selection:

    • AI is used to select the most suitable candidates for a position based on their profile and the company's needs. Examples of tools for this task are Mya and Eightfold AI.

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  14. Personalizing the Candidate Experience:

    • Tailoring the candidate experience throughout the recruitment and selection process. Tools like Beamer and Phenom People provide a personalized experience.

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  16. Recruitment Data Analysis:

    • Evaluating recruitment and selection data to provide useful information, such as average hiring time, cost per hire, and the quality of hired candidates. Tools like Talentsoft and Avature are used for recruitment data analysis.

 

How Does AI Improve Employee Experience?

AI-driven tools can collect and analyze data on employee engagement levels and provide insights on how to improve them. Algorithms can analyze employee sentiment from surveys and comments to identify areas that need improvement.

For example, AI-driven chatbots can respond to employee queries and provide personalized support, increasing engagement. Training bots can also offer personalized training and coaching to enhance employees' skills and productivity.

 

Virtual Assistance

Companies can implement chatbots and virtual assistants to help employees with routine tasks, answer common questions, and provide self-service information. These tools can reduce workload and enhance the employee experience by offering quick and accurate responses. For instance, Officevibe offers a platform to gather employee information through surveys and provides reports and analysis of the results to improve employee engagement.

 

Internal Sentiment Analysis

AI-based sentiment analysis tools can help companies better understand how employees feel about their work, the company, and its culture. These tools analyze survey data, employee feedback, and other feedback channels to identify issues and improvement opportunities. EruditAI offers a platform for analyzing conversations to gauge how each person feels at work.

 

Personalized Recommendations

Companies can use AI to provide personalized recommendations to employees based on their work history and preferences. These recommendations may include training opportunities, projects, and roles that align with their skills and professional goals. Slack has implemented some AI-driven features for personalized recommendations.

 

Burnout Detection

AI can be used to detect signs of burnout in employees and take preventive measures to retain them. Data analysis tools can help identify behavior and feedback patterns indicating a decrease in employee engagement or satisfaction. Sapience Vue monitors and analyzes employees' daily activities to identify work patterns that may cause burnout, such as long working hours or repetitive tasks, while Knoa analyzes employees' interaction with company systems, such as software and productivity tools, to identify causes of burnout and provide solutions.

 

Gamification

Using gamification techniques to improve employee engagement and foster collaboration. These techniques may include points, badges, and challenges to encourage friendly competition and goal achievement. EngageRocket uses artificial intelligence to measure employee engagement and satisfaction through surveys and interactive games. The tool provides detailed analysis and recommendations to improve the employee experience.

 

AI in Talent Retention

AI-driven tools can analyze employee data to identify patterns and trends affecting retention. For example, algorithms can analyze employee feedback and social media activity to identify factors affecting employee satisfaction and engagement. Chatbots can provide personalized support and guidance to employees, increasing job satisfaction and motivation. Professional development tools can also offer employees personalized development plans, improving their career prospects and job satisfaction.

 

Examples of AI Use in Team Loyalty

 

  1. Feedback and Sentiment Analysis:

    • Companies can use sentiment analysis tools to understand how employees feel about their work and company culture. These tools analyze survey data, employee comments, and other feedback to identify trends and patterns in employee satisfaction. For example, Glint is a platform that uses AI to analyze employee feedback and sentiment, helping companies identify and address areas of low engagement and improve the overall employee experience.

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  2. Recognition and Rewards:

    • AI-based platforms like Kazoo offer a way to retain employees through recognition and rewards. Using data analysis and employee preferences, these tools can suggest personalized rewards for employees who achieve certain goals or demonstrate high performance. These rewards may include financial incentives, time off, or public recognition.

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  3. Performance Evaluations:

    • Performance evaluations are an important way to measure employee performance and provide feedback on progress and areas for improvement. AI-based tools like Pymetrics use games and data-based assessments to objectively evaluate employees and help managers identify candidates with the right skills and cultural fit. These tools can reduce bias and increase accuracy in performance assessments.

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  4. Coaching and Continuous Feedback:

    • Tools like BetterWorks and 15Five provide coaching and continuous feedback to employees to improve their performance and skills. These platforms allow managers to provide real-time feedback to employees and help them set and achieve specific goals using data analysis and progress tracking.

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  5. Personalization of Employee Experience:

    • Personalizing the employee experience is an important way to increase satisfaction and retention. Tools like Workday and Salesforce use data analysis and machine learning to offer personalized experiences tailored to employees' needs. For example, these tools can customize training and professional development based on individual skills and preferences.

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AI Data Analysis Tools in Human Resources

 

  1. Visier:

    • Offers an AI-powered platform for human resources analysis, providing insights into workforce trends, performance, and engagement to help companies make data-driven decisions.

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  2. IBM Watson Talent:

    • Uses AI to help companies analyze employee data and predict future workforce needs, enabling better workforce planning and development strategies.

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  3. Cornerstone OnDemand:

    • Uses AI-driven analytics to help companies measure the impact of their human resources programs and initiatives, providing insights into return on investment and effectiveness.

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Challenges Around AI in HR

 

While the benefits of AI in HR are clear, there are also potential ethical and legal implications that must be considered. One significant concern is the potential for bias in algorithms, leading to discrimination and unfair treatment.

HR professionals must ensure that AI algorithms are designed and tested to minimize bias and ensure fairness. Another concern is the protection of employee privacy, as AI-driven tools collect and analyze large amounts of personal data.

Similarly, it must be ensured that employee data is protected and used only for legitimate purposes. In conclusion, AI has the potential to transform human resources by providing significant benefits to both companies and employees.

By simplifying the hiring process, improving employee engagement, increasing performance and productivity, and enhancing retention, it helps managers become strategic partners driving business success. However, it is important to approach its implementation with caution and ensure it is used responsibly and in the best interests of employees and the organization.

With careful planning and implementation, AI can be a powerful tool for HR professionals, improving the employee experience and driving business success.